Cable and satellite TV use in the United States has declined dramatically since 2015


(KRON) – The number of Americans who report watching cable or satellite TV has declined dramatically, from 76% in 2015 to 56% this year.

According to a Pew Research Center survey, 71% of American adults who say they don’t use cable or satellite services say it’s because they can access the content they want online, while 69% say that the cost of cable and satellite services is too high. Forty-five percent say they don’t watch television often.

The survey points out that the decline in the number of cable and satellite subscribers highlights the changing landscape of connectivity and media in an area of ​​”cord cut”, especially as streaming services Internet like Netflix and Hulu have grown in popularity, especially during the COVID-19 pandemic. .

Those who do not currently subscribe to cable or satellite TV – 61% – say they have done so in the past, while 39% say they have never been a subscriber.

According to the survey, applying these results to the general population, 27% of American adults are considered “cord cutters” and 17% have never had a cable or satellite subscription.

Below is a detailed table showing the decline across the entire demographic spectrum of cable and satellite TV subscribers since 2015.

Different trends according to age groups

According to the survey, only about a third of Americans between the ages of 18 and 29 now have access to cable or satellite TV, down 31 percentage points from 2015.

Less than half, 46%, of those aged 30 to 49 receive cable or satellite television, which represents a drop of 27 points.

Among those 50 and over, the decline has been less spectacular: those aged 50 to 64 have seen a drop of 14 points since 2015.

People aged 65 and over saw a drop of five points, which the survey found is not a statistically significant difference.

New generation

Young adults not only stand out for not using cable or satellite television, the survey finds, but they are also much more likely than older groups to have never had television. at home via cable or satellite.

Some 61% of 18 to 29 year olds who do not currently receive cable or satellite television say they have not in the past, compared to about three in ten in the older age groups.

Additionally, 91% of non-subscribing young adults say they don’t subscribe to cable or satellite TV because they can access the content they want online – a significantly higher share than non-subscribers older.

About half of non-subscribers aged 18 to 29 say they don’t have cable or satellite service at home because they don’t watch TV often.

This number compares to a similar share, 47% of non-subscribers aged 30 to 49 and a third of those 50 and over.

The times are changing

According to the Pew Research Center, the changes in the media landscape came after cable services in the United States peaked in market penetration about a decade ago.

The shift to streaming services has been followed by the rise of mobile connectivity through smartphones, the rise of app-based streaming services and smart TVs.

Targeted industry research last summer found that 55% of U.S. households have two or more streaming services.


Comments are closed.