Chope is ditching the old identity of being a purely booking-based platform
Chope, an F&B technology platform, has integrated new features by shedding its former identity as a purely reservations-based platform. It is now positioning itself as an all-in-one restaurant platform, spanning discovery and payments.
In a launch dubbed “Dining Made Easy”, the new feature will be available in Singapore but will also be gradually rolled out across the region, with Indonesia being its main focus after Singapore. The new feature also integrates Tripadvisor ratings for easier restaurant discovery and connections. between customers and more than 13,000 merchants on the site.
According to the company, it will also improve its overall search capabilities, including additional filters, pre-search fields, and featured guides based on relevant keyword suggestions. Chope has also expanded the pool of mass market vendors to provide additional kiosks, quick service restaurants and fast food outlets.
The addition of Order & Pay mini-programs for retailers and brands, linked to in-store ordering, delivery and pickup capabilities, aims to provide Chope customers with an integrated cashless experience, skip the line waiting and reduce waiting times at street vendors, fast food restaurants and other establishments.
Chope also made a strategic investment of SG$1 million in Getz Group, a Singapore-based F&B digital payments provider. Chope says that with this investment, both companies will be able to leverage each other’s expertise to deliver an end-to-end module that meets all the requirements of an F&B merchant and offers F&B businesses the ability to support their digital transformation. .
Chope launched a digital campaign that spans social and third-party channels. This includes a campaign video that she posted on her social media platforms.
Arrif Ziaudeen, Founder and CEO of The Chope Group, said: “This is truly an exciting time for the F&B industry as restaurants and retailers turn to technology more than ever to meet the growing needs and expectations of consumers. guests. With our enhanced product offerings and recent partnerships, we believe Chope can truly make dining easier, not just for diners, but for F&B establishments as well.
Heather Cheong, vice president of regional marketing at The Chope Group, said “Dining Made Easy” is ultimately about Chope minimizing the hardest parts of dining – planning, decision-making and administrative tasks “that take you away from the best parts – the ability to spend quality time with those you dine with”.
“With this, we also want our diners to update their view that Chope is a reliable and trusted platform not only for reservations, but for many of their other everyday dining needs,” she added.
In the coming months, Chope announced plans to explore integrating more merchants, improving its app, and introducing a wider range of features aimed at the masses.
Chope first launched its mobile app in 2012 as a purely booking-based platform. The mobile app has since reached more than 500,000 installs according to Google Play and is ranked ninth in food and drink, according to Apple’s App Store.
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