Doncaster woman launches patch testing software for the beauty industry
good to glo, founded by Doncaster-based beauty enthusiast Ruth Sullivan, has created a simplified digital patch testing process for beauty salons and clients that will eliminate the need for clients to frequently undergo the same test in different salons and will remove the obstacle when booking last minute appointments.
The platform will offer a patch testing passport through a network of good to glo salons as well as scientifically backed training to help beauty professionals.
Ruth, who has a background in business development and marketing, founded good to glo out of her own frustrations with the lack of patch testing standards in the industry.
She said: “Beauty treatments such as eyebrow shaping, tinting or eyelash enhancement are such an accessible luxury. I’m a big fan of how they have the power to make people feel more confident.
“However, I was growing increasingly frustrated with not being able to share patch test results between the salons I visit – especially when trying to book somewhere last minute for an event or vacation. remember standing in a high street salon, as the beautician sifted through a huge notebook full of handwritten updates trying to find records of my last patch test with them.
“At that point – frustrated as I was just hoping for a quick brow tint, but understanding the importance of testing – I just knew there had to be an easier, digitized way to do it. I went home me and i started working on good to glo immediately.
“As customers, we understand how incredibly important it is for salons to perform these health and safety tests, but I knew there had to be a better solution.”
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Partnering with chemist Dr Mike Stephenson, Ruth has secured £120,000 in funding from a group of private investors as well as £12.5,000 in grants from Doncaster Council and has ambitious plans for the team after launch . The company has also become a member of an industry body, the British Association of Beauty Therapy and Cosmetology.
“We were really keen to create something that benefits and protects both salons and customers – a standard digital way of logging, storing and updating records is what the industry has been missing.
“It took time to make sure everything is accurate, legal and brand-specific; professionals will be able to follow each manufacturer’s instructions to be on the safe side – the
team is excited to start sharing what we’ve created.
“Customers will be able to download the app while salons and beauty professionals will have access to software to save, view and update records as well as an additional dashboard for next-level scientific training via the good to glo portal on our website.
“Maintaining best practice is imperative in the beauty industry and we encourage professionals to work through the online modules created by Dr. Stephenson to help maintain standards and truly understand the uses and effects of various products. chemicals and allergens used – they can complete modules including How to Stay Compliant, Safe Hair Treatments and Dangerous Chemicals and Allergic Reactions ensuring beauty professionals know the products they are using on clients, adding further peace of mind to those who use their services.
The software is already causing a stir in the industry, as Rebecca Crawforth, owner of beauty tools company Navy Professional, said, “Ruth’s passion and love for the beauty industry is infectious. I am convinced that good to glo will be a huge success and it was a real pleasure to see his innovative idea come to life. The good to glo team is so inspiring; it will be a great way for beauty professionals to run their business to the highest standards with ease.
The good to glo consumer app is available on the Apple App Store and Google Play and beauty professionals can register for the salon portal here.