Eccentric Engine launches virtual concierge for Nissan Magnite


Checking every detail of a new car or SUV model from the comfort of your living room with the click of a mouse is now outdated, thanks to 3D visualization. But imagine going further and being assisted by a sales manager virtually, in real time, and making the purchase decision all the way! This is the promise made by Eccentric Engine’s Concierge.

With the virtual sales consultant it is possible not only to check the car from every possible angle, but also to start the buying process, determine the resale value of the existing model and even choose the financing option. required. Concierge claims to be the first digital platform of its kind with a native experience embedded by any automotive company in the world. The Mumbai-based tech incubator and pioneer in automotive visualization in India, launched the solution for Nissan Magnite on Friday.

“This is the world’s first 3D compatible live commerce for the automotive industry. We want to make it a standard for all car purchases and even two-wheelers and utility vehicles, ”said Varun Shah, co-founder of Eccentric. Commercial standard.

A car buying process has 28 touchpoints, of which 17-20 have been digitized by most car manufacturers. Processes such as selecting financing options and related documentation will be digitized in the future, according to Deloitte’s latest Global State of Consumer Tracker survey.

The Concierge will allow Nissan users to interact in real time with personalized product experts who provide vehicle information, answer product and ownership questions, variant suggestions, financing and value options. exchange, virtual test drives as well as online car reservation. The concept of the virtual sales manager is based on live commerce (a form of online shopping where customers can shop during live video streaming of events) is common in FMCG. This is unheard of in the auto industry because automobiles are a highly emotional product that involves multiple levels of decision making, Shah said.

Although people explore cars online, the final purchase is made at the dealership. The time between when a person views a model online and when they purchase it ranges from 5 to 50 days. “This is the bottleneck that we seek to eliminate. We want to cut that down to about 10 minutes, ”Shah said, adding that the idea is to have an online sales assistant to help the potential buyer answer any additional questions they might have after putting the point on a model. Rakesh Srivastava, chief executive of Nissan Motor India, said the pandemic has called into question the traditional way of engaging customers.

How the Conciergerie works

While browsing an automobile company’s website, if a visitor seems to be very engaged while exploring a model – check a particular feature of the car, change the color of the model several times, the website feels there is a need for a live consultation and offers one with an expert.

The expert can come from the call center or the dealership. He / she is well equipped and trained to respond to all kinds of queries. Nissan is the first company to use Concierge. Other auto majors are expected to partner with Eccentric Engine for the same in the coming quarters, Shah said. Plans are underway to partner with automakers outside India, he added.

Eccentric Engine counts among its partners Maruti Suzuki, Toyota Kirloskar, Citroën, Tata Motors, MG Motors, to which it offers the 3D visualization solution.

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First published: Fri 24 September 2021. 20:28 IST

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