Etihad Cargo launches new online booking portal

Etihad Cargo, the cargo and logistics arm of Etihad Aviation Group, launched its revamped online booking portal in October 2021 as part of the carrier’s ongoing digitalization strategy.

In the six months since its launch, the booking portal has attracted an increase in new users and bookings, with 45% of all bookings made through the portal in April 2022. Etihad Cargo believes that bookings on the portal will reach 50% of all reservations. carrier reservations in the coming months.

India ranks first with 95.8% adoption, with Hong Kong and China recording 95.4% and 89.6% respectively. There was also an increase in new countries, including Vietnam, using the booking portal, demonstrating the popularity of the portal across all geographies.

The online booking portal offers Etihad Cargo customers a simpler booking process that requires minimal data entry. This allowed users to create and confirm reservations in 45 seconds. Development was based on working closely with partners and customers to ensure it meets their ever-changing needs. It offers much-requested features, such as booking templates and auto-suggestions for similar bookings.

Martin Drew, Senior Vice President – ​​Global Sales & Cargo, said: “Since the launch of the new online booking portal, Etihad Cargo has added several new features which have made creating and confirming bookings easier and more faster than ever. The reservations feature and the addition of a dynamic newsfeed and personalized dashboards created a more intuitive process, resulting in higher quality reservation data and a reduced need for reservation changes.

“The digitization journey didn’t stop there. Etihad Cargo also launched a Mandarin version of its website and, more recently, a Mandarin version of the new online booking portal, removing the language barrier for Etihad Cargo’s customers in China, a key market for the carrier.”

Following the successful launch of the new online booking portal and positive customer feedback, Etihad Cargo is developing new customer-focused features in line with a broader digitization strategy. In Q2, Etihad Cargo customers will be able to create standing reservations, allowing them to make seasonal and bulk bookings with just a few clicks. Later this year, the carrier will add online booking capabilities for more products and merchandise while improving its analytics capabilities.

Comments are closed.