House Democrats announce $24 million in fall ad bookings | United States and world
The Democratic Congressional Campaign Committee is investing an additional $24 million in fall television advertising as House Democrats seek to stem their losses in the midterm elections.
This latest independent spend investment follows a $21.4 million advertising reservation announced by the DCCC earlier this year and covers nearly two dozen media markets across the country. House Democrats are defending a narrow five-seat majority that could fall in November even if a massive GOP wave does not materialize. However, after strong showings in recent special elections, Democrats are hoping to defy history and retain the president’s gavel.
“Democrats are taking action to ensure that the American people have a chance to hear from House Democrats on what is at stake in this election and the dangers of MAGA Republicans in the most critical battleground districts across the country. country,” DCCC executive director Tim Persico said in a statement.
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Persico’s use of the term “MAGA Republicans” is no accident. Democrats believe their best way to retain a majority in the House is to define Republican candidates as aligned with former President Donald Trump. “MAGA” is shorthand for Trump’s campaign slogan “Make America Great Again”.
Nonpartisan political handicappers are still predicting Republicans will win the House majority on Nov. 8, though they recently cut the number of seats held by Democrats they expect the GOP to overthrow. Here’s a list of where the DCCC is directing the $24 million it plans to spend on its second round of broadcast and cable TV advertising, including media markets where the committee also plans to spend. broadcast advertisements in Spanish:
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- Bakersfield, CA: $1.2 million total ($315,000 in Spanish ads)
- Fresno, CA: $2.6 million total ($818,000 in Spanish ads)
- Sacramento, California: $990,000
- San Diego, California: $1.5 million
- Denver, Colorado: $1.6 million
- Hartford, Conn.: $660,000
- Champaign-Springfield, Illinois: $420,000
- St. Louis, Illinois: $410,000
- Kansas City, Kansas: $940,000
- Bangor, Maine: $236,000
- Portland, Maine: $410,000
- Almost Isle, Maine: $70,000
- Detroit, Michigan: $1.2 million
- Grand Rapids, Michigan: $1.6 million
- Lansing, Michigan: $1.5 million
- Greenville, North Carolina: $345,000
- Raleigh, North Carolina: $1.3 million
- New York: $64,000
- Eugene, OR: $360,000
- Portland, Oregon: $3.45 million
- San Antonio, Texas: $2 million total ($445,000 in Spanish ads)
- Seattle, Washington: $1.4 million
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