In-person cannabis events are back with EventHi


Almost all industries have been affected by the restrictions linked to the pandemic, but some might say that the event paid the price. Even the Tokyo Olympics have been postponed for a year. But the global events industry is remarkably resilient: its size was valued at $ 1,135.4 billion in 2019, and is expected to remain stable at $ 1,552.9 billion by 2028, despite these setbacks. valued recently.

EventHi is an event management and ticketing platform, designed to support cannabis-related events without the discrimination that organizers typically face. The timing couldn’t be more prescient. Social distancing and mask restrictions have been lifted or relaxed in almost all US states. While it is not clear if the restrictions are really over– for now, the world is largely open.

In most cases, the wait is over for in-person cannabis events.

EventHi is considered the premier online event management ticketing platform aimed specifically at the cannabis industry, connecting people together offline. EventHi was founded in 2017, born from an idea that germinated in the head of Ali Fakhri, CEO and founder of EventHi, since 2014.

EventHi creates a secure hosting platform for cannabis-related events – often the target of excessive restrictions – creating a unique ecosystem that allows organizers, attendees and sponsors to connect in one place.

“Our mission and goal was to simplify the process for event planners who organize cannabis events and experiences,” says Fakhri. “Especially when it came to managing, promoting and selling tickets and sponsorships for their cannabis related events. EventHi provides a platform and community where they feel safe to sell tickets and sponsorships and promote their events using a cannabis friendly platform unlike all those other mainstream platforms that consider events. related to cannabis as a prohibited event, a prohibited transaction and a prohibited merchant. “

On the other hand, mainstream event hosting and ticketing platforms continue to shut down or oppress cannabis, hemp, and CBD-related events. The same goes for them whether or not an event falls under the category of hemp as defined by federal law.

Abrupt deletions of cannabis-related events cost money. Michael Zaytsev, organizer of the New York Cannabis Film Festival, for example, ran into issues in 2017 when his event was suddenly withdrawn from Eventbrite and his account was suspended, after doing business with the platform unscathed for years. Zaytsev, who is also a Forbes Coaches Council contributor, wondered if the outcry was due to a reference to CBD infused popcorn at his event.

Fakhri remembers some event planners who used mainstream event platforms six times, only to be shut down on the seventh. They never know when they’re going to be taken out, in essence.

Mainstream event hosting platforms also require event planners to remove all flagged words, which only prevents event planners from being transparent or accurately describing their event, Fakhri joked. Still, some cannabis-related events have chosen to stick with mainstream event platforms.

On July 28, undercover agents allegedly set foot on the FIELD Show in Las Vegas, looking for alleged delta-8-THC products, due to a new Nevada law. But a spokesperson for CHAMPS declared that no arrests were made and that the threshing was started by someone who distributed an edible, which must be served by a caterer.

Some of the features that EventHi has designed to stay competitive range from sponsorship proposal tools to organizers to create a marketplace for businesses and organizations, access to medical verification, an online merchandise store, and an online merchandise store. exam that allows sponsors and participants to review cannabis-related events. a lot of confusion between the places and the organizers.

You would be surprised how difficult it is to promote a cannabis event – just look at social media. Adding Instagram backup accounts for cannabis accounts is now the norm. Bess “Cannabess” Byers started a petition against Instagram to target cannabis accounts. Algorithms on Facebook scour the Internet for reported keywords, often incorrectly. It’s a mess.

“Social networks are only one obstacle facing the cannabis industry, ”says Adelia Carrillo, CMO of EventHi. “We have limited access to insurance, high rates for leasing and office rental, any service you need for your business once you say it is a business. cannabis, the tariffs go up 5 times the normal price, and we have limited access to banks and businesses that have a marijuana-related commercial bank account like EventHi, have to undergo so much due diligence and annual audits to be able to conduct their business as normal businesses would. On top of that, people are still being put in jail for this factory and sitting in jail for this factory for non-violent crimes.

Carrillo’s face is familiar to most people in the B2B cannabis community, having founded several networking projects in multiple states such as the Blunt brunch.

The pandemic has changed the way the cannabis events industry works, somewhat permanently. When COVID-19 wreaked havoc on the event industry in 2020, “EventHi quickly pivoted and focused on keeping the community of event planners together through virtual meetings, Clubhouse events so that we can discuss, share and answer questions about how event planners should prepare for the future of cannabis-related events, “Carrillo explains.” Many event planners have changed their processes permanently: non-shareable seals, disposable tips, the way food is served (ie less shareable trays), increasing cleaning protocols and more handwashing stations. ”

In terms of immediate changes, Carrillo says she sees event planners taking a safer approach by reducing capacity or hosting outdoor events, seeking to require proof of vaccination, or working with venues to understand the ventilation capabilities and suppress ticket sales that occur at the gate.

“On the contrary, event planners are placing a higher priority on becoming cleaner and safer, because 2020 has taught us the importance of human relationships, but it has also enabled the event planners community to recognize that things will have to change for their participants to feel safe. and comfortable, ”says Carrillo.

Now that most states are starting to reopen, cannabis-related events are starting to return.

“We are already seeing this happening,” says Fakhri. “In the second quarter of this year, we saw a 182% increase in events compared to the first quarter of this year. What’s interesting is that we are seeing a shift in our user data. Before COVID, attendees used to buy tickets to large-scale events and festivals, but now we’re seeing a greater focus on retreats, intimate gatherings, outdoor activities, and unique experiences. “

The Clarendon Hotel and Spa in downtown Phoenix, for example, billed itself as the first cannabis-friendly hotel in Arizona, with a six-course dinner labeled by EventHi. EventHi offers stress-free promotion and ticketing of cannabis-related events.

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