Rising tourist bookings in Germany, according to Bartlett

Tourism Minister Edmund Bartlett said the month-to-month trajectory from September 2021 to October 2021 showed a 134% increase in the volume of visitor bookings from Germany.

Bartlett said based on the increase, it is expected that November and December of this year will exceed comparable months in 2019, ahead of the emergence and impact of the coronavirus (COVID19)

“Jamaica is well positioned to deliver authentic experiences to meet these new demands and will develop more of these experiences to attract German travelers. From now on, our booking forecasts would have exceeded pre-pandemic booking standards,” did he declare.

“Next year looks even more promising, as our figures predict 40,000 seats outside of Germany for the summer, which is due to the increased airlift and the hard work of all our trading partners,” he added.

The minister made the remarks on Friday during a travel discussion workshop with Jamaican industry officials and FVW Medien, Germany’s leading travel industry media group. The event was organized to initiate discussions and develop a growth strategy for this crucial European market.

“What our data shows is that there has been a steady growth in the number of Germans seeking to take advantage of Jamaica’s tourism offerings, and before the pandemic, the island hosted more than 20,000 Germans on its Then the pandemic struck and we are all aware of its devastating impact on all industries around the world, especially tourism, ”Bartlett said.

However, he assured German stakeholders of the safety of the destination, noting the strong vaccination of tourism workers locally and the effectiveness of tourism resilience corridors, which incorporate around 80% of the island’s tourists.

“We are already seeing the positive effects of the destination’s management of COVID-19 with an increase in reservations and seats. Thanks to our rigorous adherence to these protocols, infection rates have remained extremely low in resilient corridors, below 0.1%, ”Bartlett said.

He also shared that access to the destination from Germany is on the rise, as Europe’s third-largest point-to-point carrier, Eurowings, made its maiden flight from Frankfurt, Germany, to Montego Bay, St James, on November 4, with 211 passengers. and crew.

The new service is scheduled to fly twice a week to Montego Bay, departing on Wednesdays and Saturdays. He expected to increase access to the island from Europe.

Additionally, Swiss leisure travel airline Edelweiss launched new weekly flights to Jamaica, while Condor Airlines resumed flights approximately twice a week between Frankfurt, Germany, and Montego Bay in July.

The FVW Travel Talk, which was hosted at the Montego Bay Convention Center, is a destination experience facilitation concept sought by FVW Median. The one-day congress brought together Jamaican industry officials and 40 business managers and travel agents from Germany, Austria and Switzerland (DACH).

The objectives were to: increase the exposure of Jamaica as a premier Caribbean destination in the German speaking market; to draw attention to the growing air transport emerging from the DACH market, as well as the latest trends and developments in Jamaica; and networking to build valuable contacts, ideas and expertise.


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