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NFT Go to School: College players at Senior Bowl 2022 will receive personalized appreciation tokens (non-fungible)

Through

Andrew Cohen


Collectible card company Panini America is expanding its partnership with the Senior Bowl to offer individual NFTs to each player who participates in the 2022 bowl game. Each athlete will be given a unique NFT that they can keep or sell through the platform. form of Panini digital collectibles.

Panini created physical collectible cards last season in its first year as an exclusive Senior Bowl Trading Card Partner and will now include these personalized NFTs for next year’s game slated for Feb.5 in Mobile. , Hancock Whitney Stadium in Alabama.

Panini also signed a group licensing agreement in July with OneTeam Partners, the company co-founded by the NFLPA and MLBPA, to create NFTs and varsity athlete trading cards.

“We are always looking for ways to improve the Reese’s Senior Bowl experience for our players and offering them their own NFT is a good way to do that,” Jim Nagy, Senior Bowl executive director, said in a statement. “Whether they ultimately choose to keep it or sell it, there is real value here.

In another NFT varsity athletics deal, seven colleges announced new partnerships with Recur, a digital collectibles startup backed by New York Mets owner Steve Cohen. Schools include the State of Florida, State of Mississippi, State of Michigan, Texas Tech, Virginia Tech, West Virginia, and the University of Utah – and build on existing Recur agreements with the Pac-12 Conference, Syracuse and LSU.

Recur plans to launch its ‘NFTU’ digital collectibles marketplace in 2022.


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