Telford & Wrekin Council launches Visit Telford online portal to boost tourism economy

Telford & Wrekin Council Headquarters

The launch of the new website – visittelford.co.uk – marks the start of a campaign to support the growth of the visitor and culture sector in and around Telford.

Telford Town Park raises the flag after receiving the 2022 Green Flag Award.

Developed by the town’s tourism team, the website will inspire visitors to discover the countryside, activities and attractions on offer in the area.

Whether people are looking for where to go, where to stay, what to do, where to eat and what’s happening, the platform will provide a wealth of information for tourists.

Councilor Eileen Callear (Lab), a cabinet member of Telford & Wrekin’s Council for the Economy, Jobs and Visitor Skills, said: “In the wake of the pandemic, we felt we needed to invest in a new platform that would support our tourism, retail and hospitality businesses – help them get back on their feet and provide new employment opportunities in these sectors.

“Telford’s major heritage destinations are a hotspot for international visitors and our world-class attractions, museums, outdoor centers and scenery are a major attraction for domestic, short-stay and weekend visitors.

“This new portal will provide the perfect pathway to welcome back our out-of-town visitors and inspire residents to see more of what is on their doorstep.

“We would like to encourage all businesses in the tourism, retail and hospitality sectors to register on Visit Telford for free and be fully represented as we showcase Telford as a wonderful tourist destination.”

The legendary Chinook HC6A ‘Bravo November’ was displayed at the RAF Cosford Museum

Over 6 million visitors come to explore Telford each year, injecting over £600 million into the local economy.

Now the Visit Telford team is aiming for strong growth in the sector, targeting new and existing markets to welcome new visitors to experience Telford throughout the year.

The website was developed by leading digital tourism experts Simpleview who have worked with other major UK city destinations to transform their tourist appeal.

And over the next few months, Visit Telford will be introducing new features and benefits to the website, including online booking for attractions, events, great excursions and even table reservations at restaurants and restaurants.

England fans watch the Women’s Euro final on a big screen at Southwater, Telford.

Nick Ralls, Chief Executive of the Ironbridge Gorge Museum Trust, said: “It’s fantastic to see Telford & Wrekin Council supporting the tourism sector by launching the Visit Telford promotional campaign and helping to boost the regional visitor economy. .

“There are so many fantastic reasons to visit Telford & Wrekin and we are extremely proud that our 10 museum sites, located in the heart of a UNESCO World Heritage Site, are a major draw for locals and tourists alike coming from further away.”

The legendary Chinook HC6A ‘Bravo November’ was displayed at the RAF Cosford Museum

Tourism, retail and hospitality businesses are encouraged to register their business for free online to qualify for free listings on the new website.

To show your interest, email [email protected]

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