The Roslin Beach Hotel in Thorpe Bay is refusing dozens of bookings

A seaside hotel boss has been forced to turn down more than 20 bookings as day trippers flock to Southend to take advantage of the heatwave.

Businesses are rushed with booming trade and many customers and hotels have even been forced to turn away dozens of customers due to high demand.

The beaches are busy with thousands of visitors and sun-seekers who say they try to cool off with cold drinks, ice creams and swims in the sea.

Businesses say they are overwhelmed by the heat wave which has boosted business considerably.

Jacqui Dallimore, General Manager of Roslin Beach Hotel on the Thorpe Bay seafront, said: ‘We are very busy outside and all our tables are full and it is buzzing here.

“Inside is just as busy as we have excellent air conditioning. We could have sold the hotel twice and had to turn down around 21 bookings today.

Busy – Day trippers flocked to Southend

“The phone doesn’t stop ringing, our garden terrace is full and the weather is nice here. The staff work really hard and do a wonderful job.

“It’s fantastic to see it so busy and we couldn’t be in a better place. There’s a real holiday vibe and you could be in the Mediterranean.

It comes as a red warning for exceptional heat has been issued as the mercury is expected to hit 30 degrees in Southend, with other parts of the UK forecast for highs in the upper 30 degrees.

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